When people look you up, you should look like you know what you're doing.
Most homeowners check you out online before they ever call. I'm a contractor, and I build sites for other contractors. You answer some questions and send photos. You see a first look about 3 business days after you send your info, and most sites are live within a week or so.
- Money back if you're not happy: before launch, or in the first 30 days after
- Every estimate request lands in your inbox the moment it's sent
- Your domain is always in your name
- Prices are right on this page. No sales pitch to find out
A sample layout. Yours uses your name, your photos and your reviews.
What a website does, and what it doesn't
A lot of web companies promise contractors a full schedule. A website can't do that by itself. Your reviews, your prices and how fast you call people back do most of that work. Here's what we actually do.
We do
- Make you look established and easy to trust when someone looks you up
- Send every estimate request to your email right away, so none slip through
- Let people pick an estimate time online, if you keep a calendar that way
- Put your Google reviews where people see them, and give you a review link and QR code to hand out
- Keep the site up, fast and current every month
We don't
- Promise a number of leads or a #1 spot on Google
- Write fake reviews, pay for reviews or make claims you can't back up
- Use stock photos and pass them off as your work
- Lock you in. Your domain, photos and words are always yours
About a week, start to finish
You won't be stuck in meetings. Most of it happens by email, and you can do your part from the truck.
Tell us about your business
A short questionnaire: your services, your area, what makes you different. Send your logo and job photos.
See a first look
Within 3 business days you get a link to your site. Look at it on your phone, show your spouse.
Make changes
Two rounds of changes are included. Send them in one list and we take care of it.
Go live
We put it on your domain and test the estimate form. From then on, requests come straight to your email.
Built for how contractors actually get work
Every piece is there because it helps someone go from "who is this?" to "let's get an estimate."
Estimate form
Name, address, what they need and their best times to reach them. It lands in your email the second they send it.
Booking, if you want it
If you keep a calendar, people can pick an estimate time themselves. If you don't, the form asks when to reach them and you call.
Your real work
A gallery of your own job photos, updated every month from what you send us.
Reviews up front
Your Google reviews where people see them. You also get your review link and a QR code, so asking a happy customer takes ten seconds.
Built for phones
Most people find you on their phone. Calling you, texting you and asking for an estimate stay one tap away.
Ready for Google
Your services and towns set up so Google understands what you do and where.
Plain prices, right here
Most contractors pick the site with the Care Plan. If you'd rather own everything outright and handle it yourself, that's the second option.
Site + Care Plan
- A 5-7 page site built around getting estimate requests
- Estimate form straight to your email, plus online booking if you want it
- Hosting, security and domain renewal taken care of
- A check-in on the 1st of each month: anything changing?
- New job photos added every month (send them anytime)
- Up to 30 minutes of small changes a month
- A monthly email: estimate requests, visitors, and where visitors came from
12-month term, then month to month. After 12 months the site is fully yours.
Site only
Same site, yours at launch, files included. 30 days of fixes after launch. Hosting and changes after that are up to you.
Add-ons
| Launch Bundle: site + logo + Google Business Profile | $1,397 |
| Logo: 3 options, you pick one | $249 |
| Google Business Profile setup or cleanup | $249 |
| Yard sign, truck magnet and business card designs | $199 |
| Other listings: Bing, Apple Maps, Facebook, Nextdoor | $149 |
| Business email (you@yourcompany.com) | $79 |
| Extra service page | $99 |
| 3 city pages for your service area | $149 |
| Estimate and contract templates | $99 |
Print designs are $99 each if you just want one. You pay the printer.
Not happy? You get your money back.
If you don't like your site after the two rounds of changes, you get a full refund and nothing launches. On the Care Plan you also get 30 days after launch: if it's not worth it to you, for any reason, you get back every dollar you've paid. The risk is on me, not you.
What your site could look like
Three sample sites for made-up businesses, so you can see the style. Yours uses your name, your photos and your reviews.
I'm Jonathan Rose. I'm a contractor first.
I moved back to Illinois to work for a church. People found out I could do construction, and the favors turned into paid jobs, then a full-time contracting business. Today I own Best Bloomington Painters in Bloomington-Normal.
I've been the guy answering the phone from a ladder. I know a contractor doesn't have time to babysit a website, and I know what a homeowner looks for before they call. Polished Trades is built around both.
We built our own system for this. It starts from what actually works on contractor sites, and AI does the heavy lifting on writing and building. The words come from your answers, so it sounds like you. That's how we finish in about a week and keep prices where they are.
Nothing goes live until you say it's right. Every site goes through the same launch checklist (the form, the phone button, how it looks on a phone, your info), and I check it myself before it goes live. If you're still not happy, you get your money back. And I'm a phone call away when you need me.
What people usually ask
What if I don't like it?
Then you don't pay for it. If you're not happy after the two rounds of changes, you get a full refund and nothing launches. With the Care Plan, you also get 30 days after launch: if it's not worth it to you for any reason, you get back everything you've paid. We take the site down and send you your logo, photos and text, and your domain stays yours. No forms, no arguing. Just tell us.
I already have a website. Can you replace it?
Yes, and moving you over is included. We pull over the photos, reviews and text worth keeping, so you're not starting from scratch. Your old site stays up while we build the new one, and nothing changes until you say it's right. When we switch, your domain stays in your name, your email at your domain keeps working, and your old page links forward to the new pages so you don't lose your spot on Google. Then we tell you when it's safe to cancel your old website plan.
Do I own my website?
Your domain, logo, photos and the words about your business are always yours. With the Care Plan, the site itself becomes fully yours after the 12-month term, files included. With the site-only option, it's yours the day it launches.
What if I want to leave early?
You can buy the site out (the site-only price minus what you've already paid), or just leave. If you leave, we take the site down after your last paid month and send you your domain, logo, photos and text. No games.
What counts as a small change?
Things like a new phone number, hours, prices, a service, photos, a review or a seasonal banner. You get up to 30 minutes a month, which covers 3 or 4 of those. Bigger work, like a new page, gets a price before we start.
Do new leads text my phone?
Not right now. Requests come to your email, so turn on email notifications on your phone and you'll see them right away. Visitors can still call or text you directly with one tap from your site.
How fast do changes get done?
Anything that stops leads, like a wrong phone number or a broken form, within 1 business day. Everything else within 3 business days.
Will this get me more leads?
It'll make it easier for people who find you to trust you and reach you, and it makes sure no request gets lost. How many leads you get also depends on your reviews, your prices, your area and how fast you call back. We won't promise a number, and you should be careful with anyone who does.
Do you use AI?
Yes, and we're upfront about it. We built a system that uses AI to write and build sites from your answers, following the standards we've set for contractor sites. Every site goes through the same launch checklist, and I check it myself before it goes live. AI is also why replies come fast: our assistant handles most email, and it'll tell you it's an AI if you ask. Whenever you'd rather talk to a person, I'll call you.
Do I need a calendar for online booking?
No. Booking is there if you want it. It works with Google Calendar and most other calendars. If you don't keep your calendar that way, we leave it off and the form asks people for their best times to reach them.
Do you get me reviews?
No. You know when a job went well, so the ask works best coming from you. We set you up with your Google review link and a QR code (for your phone, invoices or a card) so it's quick, and we put your best reviews on the site.
Do you work with my trade?
If you're a home-service contractor (roofing, HVAC, plumbing, electrical, landscaping, concrete, flooring, cleaning, painting and so on), yes. In Bloomington-Normal I don't take painting or Christmas light companies, since that's what my own company does.
Tell me a little about your business
I'll look at what you have now and get back to you within one business day with what I'd do and what it would cost. No pressure.
Prefer email? hello@polishedtrades.com